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Carlsbad, Calif.--Rubio's Fresh Mexican Grill launched an integrated marketing campaign to spark sales after a disappointing second quarter.(MARKETING MATTERS)(Brief Article)

Nation's Restaurant News Daily NewsFax

| July 28, 2005 | COPYRIGHT 2003 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission. (Hide copyright information)Copyright

CARLSBAD, Calif. -- RUBIO'S FRESH MEXICAN GRILL launched an integrated marketing campaign to spark sales after a disappointing second quarter. Ad and PR programs are designed to focus on the "legendary flavor" of the fast-casual chain's food and the dining experience. The campaign includes …

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