AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

Diary: Turkey of the week - Lowe Paris/Cif.(Brief Article)

Campaign

| August 05, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Lowe Paris' latest ad for Cif bathroom cleaner has Larissa Bannister reaching for the off button:

'A man is just about to wash his dirty dog in the bath when the doorbell goes. Once its owner is out of the room, the dog - or rather a puppet version of it - starts dancing around and showering, accompanied by a staccato version of the Baha ...

Related articles from newspapers, magazines, journals, and more
Cos to invest big bucks on online ads.
Newspaper article from: Economic Times (New Delhi, India) January 18, 2006 700+ words
Byline: Larissa Bannister Jan. 18--By 2007, ad spend on the Internet will account for a 4.4 per cent share of the market, according to the latest...
Analysis: Lace is to sort out Lowe in Europe, but bigger questions loom.(Garry...
Magazine article from: Marketing Week November 17, 2005 700+ words
...Europe. Lace will have to grapple with low growth in European economies, as well as pressing issues such as the crisis at Lowe Paris, whose chief executive Philip Purden left last week. Globally, Lowe Worldwide handles advertising for Nokia, Johnson...
People.(News)(Brief Article)
Magazine article from: Advertising Age March 15, 2004 700+ words
...director of planning, WPP's Ogilvy & Mather, Chicago, from exec VP-director of strategic planning, Interpublic's Lowe, Paris. Also: Mary Beth Leisen to partner-senior planner from VP-director of brand planning, Leo Burnett USA and its LB Works...
Unilever to move toothpaste brands.(The World: Ad Age Global News & Data)(Brief...
Magazine article from: Advertising Age Hall, Emma May 17, 2004 700+ words
...Hegarty, London. Neither Unilever nor Bartle Bogle would confirm the move, but the announcement is expected this week. A Lowe Paris spokeswoman said, "Unilever has said nothing to us. Today it is not true.'' Lowe is defending another key Unilever account...
For more facts and information, see all results
©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA