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Diary: Water-cooler monitor.(topics of discussions in advertising industry)(Brief Article)
What topics have the industry been discussing this week?
THE TALK TIME SPENT The new Cillit Bang (that's right, Cillit Bang!) ad is 6 days 4 hours the rightful heir to Michael Winner's Esure spots. Is this advertising at its smartest or its shabbiest? It's hard to know. And who the hell is Barry Scott? Beattie McGuiness Bungay has been much quicker 31 mins 29 secs out of the blocks than anyone expected, pulling in accounts such as HP Sauce, OK! and The Discovery Channel. But as the agency receives more interest from traditional ...
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- BEHIND THE BRAND: Cillit Bang.(Brief Article)
- Magazine article from: Marketing Week November 10, 2005 700+ words
* Cillit Bang was launched in Hungary in 2003. After...a discoloured coin in a solution of Cillit Bang, before pulling it out seconds later...Viewers complained that the claim Cillit Bang could render the coin as good as new...
- Flash launches Ultimate range to fight Cillit Bang.(Procter & Gamble Co....
- Magazine article from: Marketing Week November 3, 2005 700+ words
...take on rival Reckitt Benckiser's Cillit Bang range, with the launch of a new...and will claim that it outperforms Cillit Bang in some areas. It will also claim to offer all the functions of Cillit Bang's four products - including its...
- Benchmark - Cillit Bang: Cillit starts with a bang.
- Magazine article from: Marketing Week November 10, 2005 700+ words
...G has responded to the success of Cillit Bang by launching a range of Flash 'power...to-head with Reckitt Benckiser's Cillit Bang range. P&G has yet to make...claim to offer the functions of the four Cillit Bang variants in one product, and to outperform...
- CSR: CASE STUDY - CILLIT BANG.
- Magazine article from: Marketing Week September 24, 2009 700+ words
...when its fictional frontman for its Cillit Bang household cleaner, Barry Scott, caused...Barry" had appeared in several Cillit Bang television advertisements, beginning...life character, demonstrating various Cillit Bang products in action, with shouty but...
- CILLIT BANG: SHIFTS ALL STUBBORN NUKE STAINS; Cleaner used at power plant.(News)
- Newspaper article from: The Mirror (London, England) August 24, 2009 700+ words
...power plant are cleaning it up with Cillit Bang. Decontamination experts at the Dounreay...Dounreay Site Restoration Ltd, said Cillit Bang was helping drive down the pounds 2...One of the team remembered seeing Cillit Bang dissolve the grime on a coin in a TV...
- Slice freshens up Cillit Bang with colour-coded variants.(Reckitt Benckiser...
- Magazine article from: Design Week August 3, 2006 700+ words
...out a global packaging refresh for its Cillit Bang cleaning range, with design work by...four-colour printing,' he says. Cillit Bang has proved to be one of Reckitt Benckiser...responsible for global design of the Cillit Bang brand and is working on extensions to...
- From starch to Cillit Bang.
- Magazine article from: Accountancy Age July 28, 2005 700+ words
Byline: Alex Hawkes From Starch to Cillit Bang Industrial chemicals producer Benckiser...owns 'surface cleaners' including Cillit Bang, Harpic and Dettol. It sells 'fabric...Harpic, Calgonit, Gaviscon, Lemsip, Cillit Bang, not Reckitt.' Apart from anything...
- Cillit Bang maker raises its earnings growth target
- Newspaper article from: Western Morning News, The Plymouth (UK) July 30, 2009 700+ words
...after the recession failed to dent demand for its detergents and air fresheners. The firm, behind brands such as Airwick, Cillit Bang and Vanish, raised it target for earnings growth to 10-11 per cent, up from its previous 8-10 per cent forecast. Reckitt...
