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Diary: Mother keeps it surreal on the worldwide web.(Brief Article)

Campaign

| August 05, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The trouble with having a reputation for being off-the-wall is that it's hard to keep it going. However, those crazy horses at Mother seem to manage it somehow.

Take the agency's website. Needless to say, it's no ordinary corporate website; no mission statement, no neatly partitioned page headers such as 'Clients' or 'Contact us'. Instead, you can navigate Mother's office, climbing stairs, peering into rooms, looking on people's desks and so on. Should you come across someone interesting, such as, say, the partner Robert Saville, you can click ...

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