AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Finding that your chair has been stolen and that your computer no longer works - that's what happens to most people when they move office. Not so for those crazy chaps at Wieden & Kennedy, though.
To lessen the wrench of the move from Soho to the Shoreditch outback, W&K's managing director, Neil Christie, arranged a 'getting to know the area' day. The agency was split into teams and given a list of dares.
These dares were given a score depending on their severity, with the idea that the highest-scoring team would win a prize.
The dares at the bottom of the scale included eating jellied eels, whereas those who managed to test-drive a Mercedes from the local showroom or view the most expensive property at a Shoreditch estate agent scored much higher. ...