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Diary: W&K staffer scarred for life by Shoreditch move.(Wieden and Kennedy Inc.)(Brief Article)

Campaign

| August 05, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Finding that your chair has been stolen and that your computer no longer works - that's what happens to most people when they move office. Not so for those crazy chaps at Wieden & Kennedy, though.

To lessen the wrench of the move from Soho to the Shoreditch outback, W&K's managing director, Neil Christie, arranged a 'getting to know the area' day. The agency was split into teams and given a list of dares.

These dares were given a score depending on their severity, with the idea that the highest-scoring team would win a prize.

The dares at the bottom of the scale included eating jellied eels, whereas those who managed to test-drive a Mercedes from the local showroom or view the most expensive property at a Shoreditch estate agent scored much higher. ...

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