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Editorial: Fink hiring shows M&C means business.(M&C Saatchi London's new hire Graham Fink's first job is to retain British Airways PLC's account)(Brief Article)

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| August 05, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

It's a baptism of fire for Graham Fink - no sooner has he accepted the creative director's chair at M&C Saatchi, than he finds himself helping out in the fight to retain the BA global account. Doubtless, there are few lengths the agency wouldn't go to to keep BA. M&C Saatchi is the bookies' ...

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