AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Media: Double Standards - Turning customers and clients on to in-store TV.(Stuart Chambers of Avanti Screenmedia, Spencer Berwin of JCDecaux)(Interview)
Two sales directors give their views on why agencies should buy into the emerging medium of retail TV and why shoppers should bother to watch it.
STUART CHAMBERS - RETAIL SALES DIRECTOR, AVANTI SCREENMEDIA
- Who are your major clients?
In leisure, we have a network of more than 1,000 bars, including contracts with pub groups such as Litten Tree, and a number of gyms. We also run a 21-site screenmedia network for The Mall and ten shopping centres across the UK. We've also run trials for retailers, including Boots. On the brand side, clients include O2, BMW, Smirnoff, Fuji, Southern Comfort, Garnier, CKOne and Levi's.
- Why do you think that the response from agencies to retail media has been so muted?
It may have been muted initially and there's still a long way to go, but as more research has become available, advertisers are really warming to the medium. More than six out of ten media buyers now agree retail TV gives an audience that is receptive to advertising.
- Are you worried that your company will go the same way as Forecourt TV? And if not, why not?
- C-Store TV Network Launches in San Diego and Phoenix Markets; Expands Within...
- Press release article from: PR Newswire October 6, 2008 700+ words
...much anticipated C-Store (convenience store) TV network expanded to additional locations...s expansion and roll out plan, C-Store TV will continue to aggressively install...pump network. The Gas Station TV/C-Store TV "power duo" creates a complete media...
- Destination Media Launches C-Store TV Network in Convenience Stores.
- Press release article from: PR Newswire July 28, 2008 700+ words
C-Store TV Joins Gas Station TV to Dominate the Gas Media Space...announces the launch of the C-Store (convenience store) TV network in top U.S. media markets. C-Store TV initially launches in Boston, New York and Los Angeles...
- From in-store TV to narrow casting.
- Magazine article from: European Retail Digest Colauto, Giovanni December 22, 2005 700+ words
...positioning. Bijenkorf has piloted in-store TV in 2004 and is now exploring narrow casting...article gives insight into the results of in store TV and the case for Narrow Casting as de...Narrow Casting: It looks promising! In-store TV is not new. However, 'narrow casting...
- In-store TV: will it prove a turn-off? Trials of in-store TV have yet to...
- Magazine article from: Grocer Harrington, Sian June 25, 2005 700+ words
...since Tesco pioneered the medium, in-store TV is stuck on standby mode. Spar has yet...expensive white elephant: So why is in-store TV proving to be more of a turn-off than...data to persuade people to spend on in-store TV, especially in comparison to other store...
- Channel M Launches Ad Supported In-Store TV Network for Dollar Financial...
- Press release article from: Business Wire December 15, 2008 700+ words
...s leading producer of customized in-store TV networks, today announced that through...has launched a custom Channel M in-store TV network. Uniquely developed to reach...specifically targeted toward each in-store TV network's target shopper demographic...
- Destination Media launches C-Store TV.(INDUSTRY ANNOUNCEMENTS)(Brief article)
- Magazine article from: National Petroleum News September 1, 2008 700+ words
...television, has announced the launch of the C-Store TV network in top U.S. media markets. C-Store TV initially launches in Boston, New York...Following the launch in these three cities, C-Store TV will be installed in other leading markets...
- As sold on screen: UK retailers are starting to appreciate the benefits that...
- Magazine article from: New Media Age Webdale, Jonathan February 13, 2003 700+ words
...personalisation, is driving investment into in-store TV. Not only do screens mean the ability...retailer, examining the potential of in-store TV are starting to filter through. It has ambitious plans for a 100-store TV network by the end of the year. The...
- In-store TV works well in convenience.(Letter to the Editor)
- Magazine article from: Grocer Treadway, David February 4, 2006 700+ words
...appeared somewhat dismissive of in-store TV while supporting the use of ambient media...baskets are a wiser use of spend than in-store TV? An example of a baskets campaign delivering...do. Even the comparison between in-store TV networks pitched Sainsbury's Convenience...