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Post Office seeks publisher for launch of customer title.(Brief Article)

Campaign

| August 05, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The Post Office is holding a pitch to find a publisher to produce its first customer magazine.

The organisation has sent a request for information to a longlist of publishing companies, and is now drawing up a shortlist.

The publication, which will be available throughout the Post Office's 16,000 branches, will be designed to alert consumers to its range of new services: travel insurance, floral deliveries, home and car insurance, loans and home phones. An advertiser-funded model is said to be under consideration.

The magazine is the latest effort by the Post Office to raise awareness of its new products. The postal provider is attempting to replace lost traditional revenues, which contributed to losses of ...

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