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Saatchi & Saatchi's Lee Daley heads launch of Gum global content operation.(Brief Article)
Saatchi & Saatchi London is launching a global content operation next month, to be called Gum.
The initiative is being led by Saatchis' chairman and chief executive, Lee Daley, but details of the project are under wraps until early September.
The operation is expected to work with Saatchis' network offices in order to handle content for global clients.
Branded entertainment has attracted growing interest from ad agencies in recent years, with various above-the-line agencies ...
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