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SwitchCo hands AMV pounds 10m business.(Abbott Mead Vickers/BBDO Ltd.)(Brief Article)
Abbott Mead Vickers BBDO has picked up the pounds 10 million advertising account for the government-funded working group SwitchCo.
The agency succeeded in a pitch against WCRS, JWT and M&C Saatchi. The Haystack Group handled the pitch.
AKQA, meanwhile, is understood to have won the group's digital business in a pitch against Brand Union, Good Technology and Poke.
SwitchCo is the working group set up by the Government to co-ordinate the country's switch from analogue to digital television, set to take place between 2008 and 2012.
It is made up of the public-service broadcasters the BBC, ITV, Channel 4 and five, and the digital terrestrial TV operators Crown Castle UK ...
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