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Yorkshire Tea reviews creative work.(Brief Article)
Yorkshire Tea, the brand owned by the family-run Taylors of Harrogate, is reviewing its creative account.
The brand does not retain an agency, but Taylors of Harrogate has shortlisted three agencies to pitch.
Agencies have been asked to develop a campaign idea, rather than a one-off TV ad, to emphasise the taste of Yorkshire Tea and raise awareness and sales outside its northern heartland.
A pounds 2 million television campaign will promote the product's three variants: Yorkshire Tea, Yorkshire Tea for hard water and Yorkshire Gold.
In 2003, the Bath-based advertising agency South developed a TV ad for Yorkshire Tea that was inspired by the children's book and animated film The Snowman.
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