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Unicef embarks on DM agency search.(direct marketing)(Brief Article)
Unicef is seeking an agency to handle its pounds 5 million UK direct marketing account.
Tequila\London inherited the Unicef account when it merged with its sister agency TBWA\GGT in January. The review is part of a statutory process held every four years.
TBWA\GGT won the brief in 2001, after a four-way pitch against Proximity, Lowe Live and the previous incumbent, Lion, now called Kitcatt Nohr Alexander Shaw.
The UK review is being conducted by Allan Freeman, the former managing director of WWAV Rapp Collins West, who is now a freelance consultant.
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