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Euro RSCG London's hold on Matalan under threat as retailer reviews advertising.(Brief Article)

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| August 05, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The discount clothing retailer Matalan has put Euro RSCG London on notice, just ten months after handing the agency its pounds 10 million advertising account.

The review is being overseen by the Matalan marketing director, Claire Bayliss, who returned to the company recently following a stint at Asda.

Matalan's advertising account has changed hands several times in the past three years. M&C Saatchi and its sister direct marketing shop, Lida, won the business in 2002, but lost it a year later when the incoming advertising manager, Ruth Start, decided to take it in-house.

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