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Boots signs BBC for Xmas ad campaign.(Brief Article)
Boots has appointed BBC Broadcast to create a series of interactive ads for its Christmas campaign.
The hiring follows a pitch process handled by Boots' media planning and buying agency, MediaCom.
BBC Broadcast will work closely with Mother, Boots' advertising agency, on the task. Mother will create the main campaign, while BBC Broadcast will produce the interactive element that will run behind the main ads.
Jonathan Wilson, the senior account director at BBC Broadcast, said the advertising would use entertainment content to combine brand building with product ...
- ITV Sales reviews commitment to its own advertising research tool.(Media)(Brief...
- Magazine article from: Marketing Week January 15, 2004 700+ words
ITV Sales is reviewing its commitment to its research...the merged company's sales house, ITV Sales, admits that TV Works' future is uncertain...Works hasn't been able to do that." ITV Sales' newly appointed director of customer...
- ... Merged ITV Sales names cinema chief.(Media)(Brief Article)
- Magazine article from: Marketing Week November 27, 2003 700+ words
...appointed as cinema director-designate for ITV Sales, the merged sales operation of Carlton...responsibilities at CSA and will report to ITV Sales managing director-designate Graham...director of sales operations, director ITV sales and director of customer relationship...
- ITV Online to be absorbed into ITV Sales section.(Brief Article)
- Magazine article from: New Media Age June 3, 2004 700+ words
...operations have been absorbed within the ITV Sales business in the aftermath of the Carlton...sites has now been handed to Colin Elms, ITV Sales head of publishing, in a bid to bring...recently appointed head of online at ITV Sales (NMA 11 March). Karen Rossiter, formerly...
- Can Sampson take the strain at ITV? With no TV or sales experience, RAB boss...
- Magazine article from: Marketing Week Wilkinson, Amanda January 15, 2004 700+ words
...Granada merger has gone ahead, the unified ITV Sales managing director Graham Duff and ITV...He was appointed to the new role of ITV Sales director of customer relationship management...Carat head of media Mark Jarvis says: "ITV Sales' approach is very aggressive, partial...
- RAB's Sampson takes ITV Sales CRM post.(News)(Brief Article)
- Magazine article from: Marketing Week Wilkinson, Amanda January 8, 2004 700+ words
...Bureau managing director Justin Sampson has been appointed by ITV Sales--the sales house for the merged Carlton and Granada. He...management. His appointment completes the management team at ITV Sales, headed by managing director Graham Duff. Sampson's appointment...
- ITV Sales.(job redundancies)(Brief Article)
- Magazine article from: Marketing Week February 5, 2004 700+ words
ITV Sales is to make up to 160 redundancies in its sales team following the merger of Carlton and Granada to form ITV plc, which began trading on the stock market this week. A 90-day consultation period began for the sales team last Friday (MW last week).
- ITV Sales.(Digests)(Tie Pepe)(Brief Article)
- Magazine article from: Marketing Week May 13, 2004 700+ words
ITV Sales has signed up Tie Pepe, the dry Fine sherry from Gonzalez Byass, to sponsor the new ITV1 series Hell's Kitchen with Gordon Ramsay.
- ITV Sales.(Digests)(Brief Article)
- Magazine article from: Marketing Week February 19, 2004 700+ words
ITV Sales has appointed Gary Knight as head of sponsorship and brand contact. He moves from Granada Enterprises where he was executive director of commercial enterprises.