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James Murdoch, the chief executive of BSkyB and the heir apparent to his father Rupert's News Corporation empire, has reported an 83,000 increase in the number of Sky Digital subscribers in the first quarter of the satellite broadcaster's financial year.
The new subscribers, added between April and June, take the total number to 7.8 million in the UK and Ireland. Sky hopes to reach a target of ten million subscribers by 2010.
Sky also added a further 118,000 subscribers to its Sky+ personal video recorder system, taking the total number of households able to skip ads to 888,000. Since Sky+ was ...