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Credit Suisse calls pitch for dollars 100m job.(Brief Article)
The finance giant Credit Suisse Group is talking to agencies about its dollars 100 million global advertising account.
Credit Suisse, which specialises in private banking and asset management, has already drawn up a shortlist and will see presentations from the incumbent, Euro RSCG London, as well as Lowe, StrawberryFrog Amsterdam, McCann Erickson Germany and Kirschenbaum Bond & Partners New York.
The pitch will by run by Charles Naylor, the chief communications officer for the Credit Suisse Group. It follows Credit Suisse's recent decision to simplify its offering by merging its main op-eration with the Credit Suisse First Boston investment bank. This resulted in the ...
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