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Ofcom fines C4 for product placement.(Channel 4 Television Co.)(Brief Article)
Channel 4 has been fined pounds 5,000 by Ofcom for breaching its code on product placement during Richard & Judy.
The regulator received complaints from viewers over an item on the programme about the benefits of caffeine, which featured the caffeine energy drink Red Bull.
One viewer complained that the item 'seemed like an advertisement for Red Bull with celebrity endorsements', while another described it as a 'sponsored advertisement for the coffee and Red Bull industries'.
The item was broadcast the day after Richard & Judy had transmitted a discussion on the dangers of excessive caffeine intake.
Ofcom ruled that, although ...
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