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Sainsbury's new strap: 'Try something new today'.(advertising contracts)(Brief Article)
Abbott Mead Vickers BBDO's first major campaign for Sainsbury's since being reappointed to the account in April will use the line: 'Try something new today.'
Sainsbury's decided to dispense with its 'Making life taste better' strapline following the review of its pounds 47 million ad account and AMV's triumph in a final shoot-out with JWT.
The supermarket has moved to trademark the line, along with two others: 'Great food, fair prices' and 'Sainsbury's ways to save'.
Jamie Oliver will front the new campaign, expected to ...
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