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In-Store has worked hard over its last 100 issues to bring readers unique information about the in-store sector.
In April 1998 it launched the British P-O-P Awards, followed in June by the first In-Store Marketing Show, held in The Royal Agricultural Halls. The former is now one of the main events of the P-O-P calendar, while the latter has grown out of successive venues at Olympia and Earls Court 1. In 2006 the show will be held at Earls Court 2.
In December 2001 the magazine published the first annual P-O-P League Table, allowing P-O-P suppliers to be ranked on effectiveness by their own clients. A similar annual survey for the field marketing …