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ARCHIVE REVIEW: The In-Store story.(Brief Article)
In-Store has worked hard over its last 100 issues to bring readers unique information about the in-store sector.
In April 1998 it launched the British P-O-P Awards, followed in June by the first In-Store Marketing Show, held in The Royal Agricultural Halls. The former is now one of the main events of the P-O-P calendar, while the latter has grown out of successive venues at Olympia and Earls Court 1. In 2006 the show will be held at Earls Court 2.
In December 2001 the magazine published the first annual P-O-P League Table, allowing P-O-P suppliers to be ranked on effectiveness by their own clients. A similar annual survey for the field marketing …
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- In-Store holds Court: from shopfitters to brand managers, and DIY to...
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Magazine article from: In-Store
Hosea, Maeve
July 1, 2003
700+ words
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- It's show time! With a new name, and in a more prestigious venue, the...
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Magazine article from: In-Store
Johansen-Berg, Kate
June 1, 2003
700+ words
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- SHOW PREVIEW: The show goes on.
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Magazine article from: In-Store
June 7, 2005
700+ words
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- IN-STORE SHOW: Best in show.(Company overview)
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Magazine article from: In-Store
July 11, 2007
700+ words
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- P-O-P will boom, says research.(point of purchase advertising )(Brief article)
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Magazine article from: In-Store
May 15, 2006
700+ words
