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Mascara Ad Lashes.
Mascara- Ad Lashes
Those long, lush lashes on TV aren't simply a matter of fancy camera work. The pros reveal their top tricks. By Amy Keller
Rarely does a woman want 30 percent more volume on her tush. But when it comes to her lashes, bigger is definitely better. As is longer. And lusher. And thicker. Which may explain why beauty companies claim that their latest mascaras "give five times more volume" or "30 percent more visible length" -- or, incredibly, "magnifies lashes up to 300 percent." No matter how unrealistic or physically impossible the promises may sound, they are so seductive that women spent $226 million last year on department-store ...
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