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CP arm launches own luggage brand for foreign markets.
Byline: Sukanya Jitpleecheep
Aug. 4--fter 17 years of making luggage for companies like Samsonite, Jansport and Timberland famous, Charoen Pokphand Petrochemical Co (CPPC) is going to start making and branding its own suitcases and baggage for the international market.
The company, a unit of the agribusiness conglomerate CP Group, has a 10-year plan which it hopes will end with its Krips luggage as a world-famous brand of its own..
Suthep Poongkumarn, a vice-president of CPPC Plc, said the move would help the company reduce business risk.
"It is always possible our business partners might place orders in other countries such as China ...
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Source: HighBeam Research, CP arm launches own luggage brand for foreign markets.