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Q-Con fights to stay on top.
Byline: Somporn Thapanachai
Aug. 4--Lightweight concrete producer, Quality Construction Products Plc is trying to maintain its position as the market leader through a price-reduction strategy and by producing a complete range of products to support fast construction.
Payont Sakdejayont, the company's chief executive officer, said that since the beginning of the year, Q-Con's sales in terms of volume had increased approximately 20 percent as a result of a 10 percent cut in product prices.
But the price reduction has reduced the company's profit margin from 40 percent to 30 percent of total revenue. In the first six months of the year, the ...
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Source: HighBeam Research, Q-Con fights to stay on top.