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Samsung aims to boost brand.
Byline: Chadamas Chinmaneevong
Aug. 3--The South Korean electronics giant Samsung yesterday launched a 120-million-baht campaign to raise the company's brand awareness among local customers.
Thailand is the first Asian country to see the launch of the firm's "Imagine" marketing campaign. Samsung has budgeted a total of $100 million worldwide to raise the company's positioning among consumers.
Tae-Bong Choi, managing director for Thailand Business Operation of Thai Sumsung Electronics Plc, said the company's brand value had nearly tripled worldwide over the past several years, and that Samsung expected to be ranked among the world's leading ...
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