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Digital helps small firms to reach Europe. (Digital Equipment Corp.) (Focus: Business Relocation)

Boston Business Journal

| January 18, 1993 | Temes, Judy | COPYRIGHT 1990 American City Business Journals, Inc. (Hide copyright information)Copyright

Despite the New England recession, ESA Inc. has had plenty of success selling analytical instruments domestically. Sales this year were up a healthy 10 percent. But in Europe, which accounts for a third of the Bedford-based company's revenue, sales this year were flat.

The European recession could be responsible. But this year, two of ESA's distributors also went bankrupt, leaving the $10 million company with a loss of $100,000 in two key European markets. To avoid such disasters in the future, ESA is looking to establish a two-person sales support office somewhere in Europe.

"Distributors can be either very good or not very good at all," said Prentiss Higgins, vice president of finance and administration. "Having a support team in Europe would make life a lot easier."

Setting up such an office is no small task for a company the size of ESA, however. Finding a …

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