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Phatra Insurance raises premium target 25% to B1.5bn.
Byline: Charoen Kittikanya
Aug. 2--Bucking the country's economic trend, SET-listed Phatra Insurance Plc yesterday revised up its direct premium target this year to 1.5 billion baht from an earlier projection of 1.4 billion on the back of a more aggressive multi-channel sales drive and more diverse partnerships and marketing strategy in the second half.
The marketing strategy to stimulate growth in the latter half will be managed cautiously to keep the loss ratio at about 23 percent of net underwritten premiums seen in the first half, as opposed to over 40 percent for the industry, according to Kritaya Lamsam, president of Phatra Insurance.
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