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Holes In The Doughnut Business; Krispy Kreme offers a case study in pitfalls to avoid when running a fast-growing company.(MANAGING FOR SUCCESS)
Byline: BRIAN DEAGON
Krispy Kreme Doughnuts was the hottest thing going when Chief Executive Scott Livengood brought the company public in April 2000.
At a time when tech stocks were tanking, Krispy Kreme offered investors something good to chew on. Sugar and flour replaced chips and software. Krispy Kreme's stock surged 76% on its first day of trading. Newly opened Krispy Kreme stores would rack up $500,000 per shop in sales the first week of doing business. Hundreds of people would line up for grand openings before the sun rose.
The people now lining up at Krispy Kreme are lawyers, creditors and federal regulators.
Shareholder ...
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