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El Pollo Loco.(MARKETING MATTERS)(Brief Article)

Nation's Restaurant News Daily NewsFax

| July 20, 2005 | COPYRIGHT 2003 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission. (Hide copyright information)Copyright

IRVINE, Calif. -- EL POLLO LOCO, the 325-unit chain, launched the new Fuego Chile Orange flavor for its signature marinated, grilled chicken. The flavor is available with bone-in chicken and in such items as the new Fuego Grilled Burrito and Fuego Tostada Salad. El Pollo Loco launched a multimedia campaign with …

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