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Mr Big.

Asia Africa Intelligence Wire

| July 31, 2005 | COPYRIGHT 2003 Financial Times Ltd. (Hide copyright information)Copyright

(From The Statesman (India))

He loves a drink and the odd cigar. But even after 100 years, the Michelin Man shows no signs of wear, says Ed Caesar THE Michelin Man's story goes back to 1898. Edouard Michelin, one half of the family-owned tyre manufacturer, had noticed how a display of tyres, stacked one on top of the other, at an exhibition in Lyon resembled the shape of a portly restaurant reviewer. He told his brother Andre, who commissioned an artist named O'Galop to recreate Edouard's vision. A few months later, the Michelin Man appeared in his first advertisement campaign, drinking an unsavoury cocktail of spikes, nails and glass from a champagne glass; his …

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