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House brands seen as retailers' savior.
(From The Yomiuri Shimbun/Daily Yomiuri)
House brands seen as retailers' savior
Yomiuri
Major supermarket and discount retail chains are rapidly developing products of their own brands to improve their corporate images and generate revenue.
Their survival hinges largely on the success of strategic approaches to developing their own brands.
Fast Retailing Co., which runs the Uniqlo casual clothing chain, introduced Body Tech, a new brand of sportswear, separate from their house brand in early June.
The first non-Uniqlo brand ...
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