Volvo Construction Equipment aims to be a niche player.

(From Business Line)

Recently in Brussels.

VOLVO Construction Equipment, the Brussels headquartered $3.89-billion division of Volvo A.B., sees India as a promising but challenging market for construction equipment.

Volvo's strategy is to be a niche player in the Indian market competing on value terms rather than on price.

In a chat with a group of visiting journalists from India, China, South Korea and Japan, Mr Anthony C. Helsham, President and CEO, Volvo Construction Equipment, said: "We don't play a price-based competitive game in India. We would never be able to do that; we are playing a value-based strategy."

Quoting the …