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(From Business Line)
Recently in Brussels.
VOLVO Construction Equipment, the Brussels headquartered $3.89-billion division of Volvo A.B., sees India as a promising but challenging market for construction equipment.
Volvo's strategy is to be a niche player in the Indian market competing on value terms rather than on price.
In a chat with a group of visiting journalists from India, China, South Korea and Japan, Mr Anthony C. Helsham, President and CEO, Volvo Construction Equipment, said: "We don't play a price-based competitive game in India. We would never be able to do that; we are playing a value-based strategy."
Quoting the …