Roca cashes in on 50-year presence.

(From Gulf Construction)

Roca Corporacion Empresarial, a Spanish specialist in the design, production and marketing of bathrooms, ceramic tiles, heating and air conditioning products, is looking forward to capitalise on the opportunities presented by the booming construction sector in the UAE. "Roca has a 50 year-old operational history in the Middle Eastern region. However, the escalation in construction activity, especially in Dubai has prompted us to focus our attention on further expanding its large clientele base," says Victor Schoone, Middle East export area manager

The sheer magnitude of construction activity in the UAE has made it the place to be in the Middle East and has opened up a plethora of opportunities, he says. "This market is huge but only the best products backed by a strong quality control system and a comprehensive distribution network would succeed in the long term. Roca can boast a strong base and is sure to maintain a sizeable share of the UAE's market," he points out. Roca shares a unique relation with every market and accords special treatment to every market segment, he points out

"Since its inception in 1917 and particularly after the organisation was transformed into a corporation in September 2002, Roca has been concentrating for satisfying customers needs by offering quality products at affordable price with a human approach through excellent relationships with our distributors and end customers," Schoone points out. While Roca has been targeting the architectural, construction and interior design sectors across the world, the European and Middle Eastern markets have accounted for a bulk of the company's annual earnings

Over a period of time, the company claims to have established itself as Europe's largest and the world's second largest producer of bathrooms accessories. The company is actively selling through a network of its distributors in more than 100 countries worldwide and has sales subsidiaries in all European countries, 46 production facilities in 16 different countries, 14,000 employees worldwide and an annual turnover of 1.6 billion euros ($2.15 billion)

Currently, Roca operates fully-owned production centres and sales subsidiaries in Germany, Argentina, Austria, Brazil, Bulgaria, China, France, Greece, Holland, Hong Kong, Italy, Morocco, Poland, Portugal, the UK, Spain, Czech Republic, Switzerland, Turkey and the US

Continuous improvements in design, quality, ...