Legrand brings Synergy to market.

(From Gulf Construction)

Legrand, a global specialist in products and systems for electrical installations and data networks, unveiled Synergy, a new British Standard (BS) range of switches and sockets in Dubai recently

Synergy is now available throughout the Middle East markets. "Recognising the need for change within the BS offering worldwide, Legrand embarked on a plan to introduce a set of BS ranges that was in line with progressive market expectations," says Gilles Schnepp, vice-chairman and chief executive officer

The Synergy range will have about 2,000 product references. "Synergy is the biggest launch for the company since 1999," he says. "We see a new era in development in the Gulf from this side of the world," he told a group of journalists visiting the company's headquarters in Lemoges in France. "The market is very positive and attractive." The Middle East market was worth about 70 million euros ($90 million) last year for the company and it is expected to grow to 80 million euros this year

"Legrand's vision is to become a market leader and a benchmark player in the electrical intelligence market," he adds. "We continuously add value, this is a way of differentiating with competition." Legrand enjoys a six per cent share of the world market for electrical installations, a very decent position in a highly fragmented market, says Schnepp

"The players in this market are typically local. But Legrand has a worldwide scope with manufacturing units in 60 countries and sales presence in 160 states," he says

"Legrand is investing in both organic development (new products) as well as acquisitions and the company is talking to potential companies in the Middle East for acquisition," he revealed