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Burger King to enter China 15 years after KFC and McDonald's.
(From Press Trust of India)
Beijing, July 8 (PTI) The US-based Burger King has picked China's largest city, Shanghai as its entry point to the world's most populous nation's booming market - 15 years after its rivals McDonald's and KFC. The company's first outlet in China has just opened in Shanghai, which is also the communist nation's business hub. Burger King's chairman and CEO Greg Brenneman said that before choosing the site, the company spent one year studying Chinese consumer culture and preferences. He said Burger King plans to open 10 outlets within the next 12 months in the east China region. "We will try to build a reputation in the market and win over …
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