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Branded content operation Amplified on ice as Martin Bowley heads for the US with Northern & Shell.
Northern & Shell has hired Martin Bowley, the chief executive of Amplified and the former chief executive of Carlton TV, to spearhead the launch of OK! in the US.
N&S is plotting to launch the US version of OK! this autumn and Bowley is working in a senior capacity with a brief to bring in advertisers.
Bowley has worked with Richard Desmond's N&S before, launching Jackpot TV, a gaming channel on the Sky and ntl platforms.
It is understood that Bowley is working on an open-ended consultancy basis, but the move leaves the future of Amplified, a …