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Kaldewei exhibits new product range.
(From Gulf Construction)
Dubai Kaldewei, Europe's leading manufacturer of baths - reemerging with a completely new company appearance - showcased its new range strategy, products and whirlpool innovations at the Hotel Show 2005 held in Dubai last month
The new range was promoted at the stall of a Dubai-based specialist supplier of sanitary ware, tiles, plumbing accessories, sinks and bathtubs, Sanipex, its dealer in the UAE
The company recently introduced its new global orientation at the International Sanitary and Heating Fair, ISH Germany in March where it also re-launched the brand, Franz Kaldewei. "Kaldewei introduced a number of product innovations as well as its new corporate design and a strongly differentiated range structure," says a company spokesman. "Our aim has been to strengthen our position as an international brand for superior bathtubs and shower trays and introduce emotion into the marketing," he adds. At the Frankfurt show, Kaldewei presented a starburst of more than 60 new bathtubs and shower trays. The range included the Conoduo and Conoplan models from the renowned design studio Sottsass Associati in Milan - designed by the star designer Ettore Sottsass himself as an expression of a new style besides the two newly-developed ...
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