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S. Korean retailers launch 'N. Korean marketing'.

YON - Yonhap News Agency of Korea

| July 13, 2005 | COPYRIGHT 2005 Asia Pulse Pty Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

SEOUL, July 13 (Yonhap) -- South Korean retailers are staging a marketing blitz to capitalize on the growing rapprochement between the two Koreas, industry sources said Wednesday. In the latest thaw in inter-Korean relations, South and North Korea agreed on broader economic cooperation on Tuesday, followed by the South's proposal Wednesday to supply electricity to the energy-starved North in return for the scrapping of its nuclear ambitions. According to the sources, Lotte Department Store, the nation's top retailer, will sell North Korean products at a discount for 10 days from Aug. 15. The so-called unification catalog includes kitchenware, clothing, watches and shoes. In particular, 20,000 watches with the brand of "Unification" made at the Kaesong Industrial Complex will be sold based on an ordering system. The Kaesong ...

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Source: HighBeam Research, S. Korean retailers launch 'N. Korean marketing'.

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