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Metaphors are tricky things, dangerous in the wrong hands.(The Week ...)(Brief Article)

National Review

| June 20, 2005 | COPYRIGHT 2005 National Review, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Metaphors are tricky things, dangerous in the wrong hands. Which leads us to Indra Nooyi, president and CFO of PepsiCo. In an address to the graduating class of Columbia Business School, Ms. Nooyi spun out an elaborate metaphor contending that the nations of the world resemble the fingers of a hand, with the U.S. being-can you guess?-the middle finger. Explained the lady: "This is how the rest of the world looks at the U.S. right now. Not as part of the hand ... but instead scratching our nose and sending a far different signal." Ah, the Ugly American! Blundering and insulting, the loose ...

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