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Blowout sale was brilliant, but GM must be farsighted.(Opinion)(Brief Article)

Automotive News

| July 11, 2005 | COPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The brilliant GM Employee Discount for Everyone marketing campaign has triggered one of the great summer blowout sales of all time.

The concept's simplicity cut through the clutter. Now Ford Motor Co. and the Chrysler group must follow suit. But General Motors' brain trust should not be tempted to wring every last sale from the campaign. If it does, GM may be saddled with an autumn sales slump at the very moment that it plans a transition to value pricing.

To prepare for that change in strategy, GM has set 2006-model sticker prices closer to transaction prices. GM wants to wean customers off incentives so it can focus on vehicles' performance, features and …

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Source: HighBeam Research, Blowout sale was brilliant, but GM must be farsighted.(Opinion)(Brief...

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