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Muang Thai stresses cushion effect: Insurance protects as economy slows.
Byline: Charoen Kittikanya
Jul. 7--With interest rates expected to rise and consumers' purchasing power declining, Muang Thai Life Assurance plans to stress the protection aspect of its products over the savings and investment features in the second half of this year.
"A majority of our current product portfolio is investment-oriented. We will refocus the features more on basic life protection coverage in the third and fourth quarters," said president Sara Lamsam.
According to Mr Sara, the economic slowdown has prompted management to review marketing and business strategy every month, while trying to expand new business through multiple ...
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Source: HighBeam Research, Muang Thai stresses cushion effect: Insurance protects as economy...