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Singha hopes tennis will serve up US sales.
Byline: Bamrung Amnatcharoenrit
Jul. 5--Boon Rawd Brewery Co this year is making a major effort to raise the profile of its Singha beer brand in the United States and raise sales by at least 10 percent through sponsorship of US tennis tournaments.
The brewery is spending 30 million baht to sponsor three events -- the Legg Mason Tennis Classic, the Legg Mason USTA Women's Pro Circuit Challenger Presented by Singha, and the 2005 Singha Tennis Classic -- to be held over the next two months.
The 72-year-old Singha beer brand has been identified almost since its inception with sports sponsorships, but this year marked the first time the beer was a ...
- New director at Boon Rawd.(appointment)(Boon Rawd Brewery Company Ltd.)(Brief...
- Magazine article from: Modern Brewery Age December 20, 2004 700+ words
Boon Rawd Brewery has hired Mr. Patai Porapakkham to manage Singha's export business, including the United States, Canada, Asia and Europe. Porapakkham has more than 20 years of export experience with a variety of products from the Siam Cement...
- Boon Rawd's new chief to triple exports: Focus is on US, China and India.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) March 29, 2006 700+ words
...a chance to work with Boon Rawd, which is well known...imposed mission and Boon Rawd has never forced me to...said he would strengthen Boon Rawd's operation, which...abroad, especially in the United States where it is perceived...
- Boon Rawd serves up Singha to pageant contestants.
- Magazine article from: Modern Brewery Age June 13, 2005 700+ words
...visited Thailand's Boon Rawd Brewery to sample some Singha beer. Boon Rawd Brewery was a major sponsor...left) won the title. Boon Rawd is headquartered in Bangkok...is imported into the United States by Singha North America...
- Boon Rawd serves up Singha to pageant contestants.(Rawd Brewery)(Brief Article)
- Magazine article from: Modern Brewery Age June 6, 2005 700+ words
...visited Thailand's Boon Rawd Brewery to sample some Singha beer. Boon Rawd Brewery was a major sponsor...left) won the title. Boon Rawd is headquartered in Bangkok...is imported into the United States by Singha North America...
- King of Siam: Thailand's Boon Rawd Brewery faces challenges in its home market,...
- Magazine article from: Modern Brewery Age Glaser, Gregg July 21, 2003 700+ words
...German brewmaster. He named his brewery "Boon Rawd," after his original Siamese name...and Chamnong. Today, 70 years later, Boon Rawd Brewery Co., Ltd. is headed by Santi...a grandson of Phraya Bhirom Bhakdi. Boon Rawd Today Boon Rawd, with over 2,000 employees...
- Competition doesn't faze top Thai brewer. (Boon Rawd Brewery Company Ltd.)
- Magazine article from: Modern Brewery Age February 12, 1996 700+ words
...be a one-beer town, which suited Boon Rawd Brewery, maker of Singha beer, just...began to be deregulated six years ago, Boon Rawd had a battle on its hands. Government regulation had handed Boon Rawd, which was launched by a Thai nobleman...
- Thailand Excise Department Upsets Boon Rawd Brewery Co.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) (via Knight-Ridder/Tribune Business News) November 20, 2003 700+ words
Nov. 20--Boon Rawd Brewery Co is preparing to take legal...70 used a similar brand and label as Boon Rawd's flagship Singha beer, and thus...depending on location. This year, Boon Rawd, which also produces Leo Beer, expects...
- Thailand Officials Reject Boon Rawd Brewery's Tax Appeal.
- Newspaper article from: Knight Ridder/Tribune Business News November 21, 2003 700+ words
...yesterday defended its tax assessments for Boon Rawd Brewery's Singha 70 beer. Boon Rawd on Wednesday threatened to take legal action...beer's ex-factory and retail prices. Boon Rawd had originally claimed an ex-factory price...
Source: HighBeam Research, Singha hopes tennis will serve up US sales.