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Quiksilver enters China with extreme stunt.(The World)(Brief Article)

Advertising Age

| July 04, 2005 | Cuneo, Alice Z. | COPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Alice Z. Cuneo

[San Francisco] Quiksilver, a leader in the world's $12 billion action sports business, is on an extreme mission in China. This week the California purveyor of surf, snow and street sports paraphernalia literally launches an ambitious jump over the Great Wall of China.

Skateboarder Danny Way, in a stunt backing Quiksilver's DC Shoes brand, will attempt to break three Guinness Book of World Records in boarding over the Ju Yong Guan Gate outside Beijing, including distance jumped and speed achieved on a skateboard. The campaign will be backed in the U.S.…

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Source: HighBeam Research, Quiksilver enters China with extreme stunt.(The World)(Brief Article)

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