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Byline: Alice Z. Cuneo
[San Francisco] Quiksilver, a leader in the world's $12 billion action sports business, is on an extreme mission in China. This week the California purveyor of surf, snow and street sports paraphernalia literally launches an ambitious jump over the Great Wall of China.
Skateboarder Danny Way, in a stunt backing Quiksilver's DC Shoes brand, will attempt to break three Guinness Book of World Records in boarding over the Ju Yong Guan Gate outside Beijing, including distance jumped and speed achieved on a skateboard. The campaign will be backed in the U.S. with two spots from New York independent shop Lodge 212 running on ...