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More Employees Getting Buffed Up On Company's Tab; Rebates For Healthy Habits; In an era of rising health costs, it can be a good investment for employers.(HEALTH & MEDICINE)
Byline: GLORIA LAU
Susan Mallett, an administrative assistant at IBM's Cambridge, Mass., office, lost 30 pounds in the past four years without changing her diet.
She credits a company exercise incentive. In 2001, IBM started offering $150 cash rebates to entice its Cambridge employees to join its virtual fitness program.
"Honestly, the rebate is what first interested me," Mallett said. "But now the exercise has become a habit."
Her exercise regimen started with 20 minutes of walking three times a week. Now 42, she does seven hours of weightlifting, walking, belly dancing and yoga a week.
Mallett also joined an IBM smoking cessation program, which yields another $150 rebate. Fourteen months ago, she quit her 20-year cigarette habit.
Why is IBM spending money on such programs?
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