The Work: Private view.(Column)

CREATIVE - Mark Roalfe, chairman and executive creative director, Rainey Kelly Campbell Roalfe/Y&R

Isn't it nice when the sun comes out? All of last week's problems seem to have disappeared and I'm in a rather jolly mood.

To keep my spirits up, let's do Volkswagen first. The new campaign for the VW Golf Plus (4) is of the high standard we've come to expect from the boys and girls down at Bishops Bridge Road. The idea behind them is 'just like a Golf but bigger'. The ad with the Sumo is my personal favourite.

It's charmingly written and beautifully filmed.

I was looking forward to the next campaign. I didn't think it could do much to dent my sunny disposition. The tape box tells me it's Castlemaine XXXX (1) and from Bartle Bogle Hegarty. The undisputed best agency in town gets its hands on a beer with maybe one of the best advertising histories around. I thought it would be a winning formula but sadly the big difference between these and the original campaign is that these new ads just aren't as funny.

I can feel more clouds gathering after watching the ad for the Global Fund (3). In it they tell us before they spend any money, they do one essential thing - listen. I'm afraid the only high spot in this whole affair is that, thankfully, we are told that the Global Fund is funded by governments across the world and it's not a charity. Because, to be quite honest, the commercial is a dreadful waste of money.

Next we have a campaign for Start-rite (2) shoes. I have fond childhood memories of Start-rite; I think I had a pair that had compasses in the soles. This campaign tries to get us to visit its website to get expert advice. I don't really disagree with anything these ads are trying to do, it's just that they're kind of boring for what could be such an emotive subject.