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Cannes Diary: Bigger not always better in the Party Grand Prix.(Brief Article)

Campaign

| July 01, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Some say Cannes is about the work. Some focus on the networking opportunities. Still others use it as a chance to schmooze clients. We know it's all about the parties. But who won the Party Grand Prix?

McCann Worldgroup festooned the main deck of the Christina, Aristotle Onassis' one-time floating gin-palace, with art produced by its staff.

The highlights of Leo Burnett's party on Friday were Norman Jay's stunning DJ set and the bar staff's cavalier approach to handing out drinks. Guests waiting more than two minutes for a glass of Champagne were given an entire bottle.

Publicis and DDB both went big, brash and boozy with their efforts. Diary feels Publicis edged it by a nose, but only because DDB's was the following night, and ...

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