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James Murphy, the Rainey Kelly Campbell Roalfe/Y&R chief executive, found out just how expensive drinking too many sambucas can be by losing his new pounds 1,000 suede jacket. The fact it also contained his mobile phone and wallet added up to a very expensive first night.
Avoid ball games if you want to enjoy Cannes. Dave Alberts, Grey London's executive creative director, was forced to hobble along the Croisette on crutches, having injured himself playing football with his small son, while Nik Studzinski, his Publicis counterpart, had to cancel his plans completely after rupturing his Achilles' tendon playing cricket for the agency team against Renault. Fair play to the lad, though. He hit 14 runs before the agency dutifully rolled over and let the client win.
Even the cricket-playing Sir Martin Sorrell wasn't immune, arriving in Cannes still nursing a black eye caused by a flying ball.
Lee Daley and John Wright, two of Saatchi & Saatchi's most manly employees, got a little over-excited ...