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Opinion: On the Campaign Counch ... with JB.
Q: I'm dating one of my staff but it has got to the stage where we can't work together. I'm in a very tricky situation, though, as she's a brilliant member of the team and I don't want her to leave. What should I/we do?
A: Between 1916 and 1961, Stanley Resor took JWT (nee The J. Walter Thompson Company) to world leadership. He was greatly helped in this task by a talented copywriter called Helen Lansdown, also known as Helen Lansdown Resor. Prosaic a suggestion it may be, but one possible solution for you is marriage. As far as I know, there are no significant agencies in this country run by dynamic husband-and-wife teams - so this relatively inexpensive action could not only solve your personal problem but also furnish you with a valuable USP for the same outlay.
It may be, of course, that you're both married already; though not, obviously, to each other. Should this be the case, I'd find it morally impossible to advise you.
It's also totally beyond me.
Q: As a junior client, I wonder how much is too much time spent with my agency? I seem to be attending constant parties and events with them and now one account director has invited me to his house for dinner. Surely this is beyond the call of duty?
A: Please do not think of your agency as a pet; you'll only get extremely upset when the time comes to have it put down.
Confident, upstart agencies flatter the existence out of their senior clients while patronising the juniors.
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...customer base is." Tilden says she exchanges marketing success stories and other ideas with Chancellor's station marketing directors as much as possible, always trying to identify good new ideas. And as a direct result of the group's size...
