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Wieden & Kennedy has landed the global Eukaneba petfood account and a Canadian project for Ivory soap. Both products are owned by Procter & Gamble and the appointment marks the first time W&K has appeared on the P&G roster.
The Ivory soap brand has been without an agency for more than two years and the project will be run as a test with a view to a full contract.
The billings are expected to be worth around dollars 5 million.
The Eukaneba work will be handled out of W&K's offices in ...