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World: Portland - W&K joins Procter & Gamble creative roster.(Brief Article)

Campaign

| July 01, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Wieden & Kennedy has landed the global Eukaneba petfood account and a Canadian project for Ivory soap. Both products are owned by Procter & Gamble and the appointment marks the first time W&K has appeared on the P&G roster.

The Ivory soap brand has been without an agency for more than two years and the project will be run as a test with a view to a full contract.

The billings are expected to be worth around dollars 5 million.

The Eukaneba work will be handled out of W&K's offices in ...

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