Media: A Moment with Marquis.

Lord Saatchi has been banging on again about what was wrong with the Tory election campaign. Given that they failed, for the third time in a row, to beat Tony Blair, you might well agree with him.

In the two months since then, Lord Saatchi has not been his usual reticent self. He has said publicly he didn't like the 'Blair is a liar' poster (because it was too soft - people think all politicians are liars). He has stated that the Tories should not have gone big on the immigration issue (because it's nowhere near top of most people's worries). And, in a very substantial piece in The Sunday Telegraph immediately after the election, he said he thought the Tories lost because they didn't give voters hope, didn't give them a vision of what might be, merely promising to make Britain more coldly efficient.

Nothing much wrong with that analysis, but who was in the hotseat when errors of strategy and communication were allowed to happen? Who, sitting at the right hand of the party leader, could have watched these blunders perpetrated and said nothing?

Given that, until recently, Lord Saatchi was a vice-chairman of the Conservative Party and has more communications know-how in his little toenail than the rest of the shadow cabinet put together, you might think he should have spotted the impending ...