Media Perspective: GCap shows signs of living up to early merger promises.

Fans of barley water and racquet sports wouldn't blame Tim Henman for being angry. Or, more likely, just a little bit cross. No sooner is he dumped out of Wimbledon by some rank outsider, than a young Scottish pretender is trying to steal his hill.

Andy Murray, another British loser at Wimbledon, did so well in reaching the third round that it led to a campaign for the renaming of Henman Hill, a place traditionally populated by a gaggle of Home Counties girls with a crush on Tiger Tim.

Real men should be more worried, however, about another potential rebranding.

For Heinz has just agreed to buy the sauce company HP Foods from its rival Danone. Now I'm lying in bed at night praying that HP (short for Houses of Parliament) sauce isn't rebranded by the mighty Heinz.

Heinz must act honourably as a market leader in the bottled-sauce world and preserve decades of history that has seen HP reign as the king of the brown condiments. Sausages just wouldn't taste the same without a dash of HP from a glass bottle.

But it's so easy for market leaders to neglect their audience. That's why there's so much pressure on ITV to behave responsibly after years of arrogance. And the radio company GCap Media will soon be under similar scrutiny.

GWR and Capital merged in May to form GCap but its newly created commercial operation officially springs into action on 4 July Justifying a merger that brings one company control ...