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Media: Lifeline - BT in TV.

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| July 01, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

BT is moving ever-closer to becoming a vertically integrated media company.

2000: Having spent the 90s trialling various interactive and video-on-demand technologies, BT kicks off the new decade by instigating a more public pilot scheme. The service, launched in partnership with Yes Television, gives 400 homes in Hammersmith and Chiswick access to broadband internet plus on-demand content, including films, music videos and children's programming.

2002: The BT chairman, Sir Christopher Bland (pictured), announces that BT will enter the broadcast market as an integrated media company. After shareholder disquiet, this is watered down. Bland says he cannot envisage BT ever becoming a vertically integrated media company.

September 2004: BT begins testing a new set-top box, produced in agreement with the Freeview platform, which will allow digital terrestrial television households to receive additional on-demand and interactive services. But it reiterates its determination to steer clear of the content side of the business.

November 2004: As part of a company-wide restructure, BT creates a new division called BT ...

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